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As 2024 draws to a close, we conducted interviews with startup founders, leaders, and investors in the region. These leaders reflected on their achievements throughout the year, highlighting their successes and the challenges they overcame. They also outlined their ambitious plans for 2025 and shared their insights on the trajectory of the tech industry in the near future.
We spoke with Ivan Le, CEO of V Sing Hong Kong Ltd, a Cyberport incubatee, to discuss the company’s key milestones in 2024, its future plans for 2025, and his perspective on the tech ecosystem in Hong Kong and Southeast Asia.
About V Sing V Sing is a company specializing in operating social music bars and providing a “sing-to-earn” system. Its mobile app allows users to choose songs, give rewards, support singers, and interact with others. The company was founded in Malaysia in 2019, entered the Singaporean market in 2022, and expanded to Greater China in 2023, launching two branches in Hong Kong in the first quarter of the year.
V Sing’s Achievements in 2024 The year 2024 was a milestone for V Sing, as the company evolved from a vision of transforming traditional spaces into interactive performance platforms into a thriving global network. Since its inception, the company has aimed to create a social entertainment platform where users can showcase their singing talents, engage with audiences, and turn any venue into a concert stage.
In 2024, V Sing recorded over 700,000 live singing performances on its global platform, demonstrating the passion of its community and the scalability of its technology. The year also saw significant geographical expansion, with V Sing now available in Malaysia, Hong Kong, Taiwan, Thailand, Vietnam, the Philippines, and the United States. Additionally, the company strengthened its presence through strategic partnerships with major Hong Kong record labels, increasing its credibility and impact in the music industry.
Cyberport played a crucial role in supporting V Sing by providing the necessary resources and guidance, enabling the company to scale and innovate rapidly. This support was instrumental in achieving these remarkable successes.
V Sing’s Aspirations for 2025 As 2025 approaches, V Sing plans to accelerate innovation and enhance its global presence. The company aims to surpass 100 entertainment venues worldwide, leveraging its growing user base and introducing groundbreaking features such as the “AI Voice Enhancer” and “AI Assistant.” These innovations will enhance the user experience, making singing more professional and seamless.
Furthermore, V Sing remains committed to empowering local talents, with a bold vision to become the world’s largest talent partnership ecosystem. With continued support from Cyberport, the company is confident in its ability to achieve these ambitious goals.
V Sing’s Plans and Priorities for 2025 V Sing’s strategy for the new year revolves around three key pillars: technology, talent, and geographic expansion.
- Technology: Integrating AI technology into the platform to enhance vocal performances and user experiences. Features like the “AI Voice Enhancer” and “AI Assistant” will make the platform more intuitive and engaging.
- Talent: Expanding the “VSING Star Singing Competition” in Hong Kong and launching talent recruitment programs across Southeast Asia to discover and nurture the next generation of artists.
- Territory: Planning to enter major markets such as the US, Japan, Canada, Australia, Dubai, and South Korea. The company also seeks to strengthen partnerships with entertainment venues and record labels to expand its influence.
V Sing’s Outlook on the Tech Industry in Hong Kong and Southeast Asia Hong Kong’s tech ecosystem is expected to witness significant growth in 2025, driven by the fusion of Eastern and Western innovation and a strong infrastructure. As a hub for fintech and entertainment, Hong Kong provides an ideal environment for launching V Sing’s AI-powered features. The company’s partnerships with leading record labels further enhance its position in the city’s vibrant music scene.
In Southeast Asia, the prospects are even brighter, thanks to the rapid expansion of the digital entertainment economy and the increasing demand for interactive experiences. Markets such as Malaysia, Thailand, and the Philippines offer ideal conditions for V Sing’s expansion, where it is already regarded as a cultural entertainment staple. With rising smartphone penetration and a growing appetite for digital entertainment, Southeast Asia is not just a target market—it is the company’s primary growth engine.
Cyberport in Hong Kong: A Gateway for Startups to Southeast Asia Cyberport is one of Hong Kong’s leading technology incubators, offering startups the opportunity to expand and reach broader markets. With the vast opportunities available in Southeast Asia, startups can leverage this growing market to access a larger consumer base and diverse economies, opening new doors for growth and innovation.
